German luxury brand BMW announced full-year 2023 results Thursday, highlighted by global deliveries climbing 6.4% to 2.554 million units. BMW’s global revenue jumped 9% to 155.5 billion euros, with automotive EBIT margin climbing to 9.8%. In addition, BMW said EV sales jumped 74.2% to 375,000 units globally.
“When I am visiting our dealerships, I am asking them, ‘Is it an advantage or a disadvantage that we are offering the same vehicles with all different powertrains?’” he said. That diversity in its powertrain options is likely helping fuel early BEV success in 2024. In the first two months of the year, BMW reported BEV sales jumped by a “significant double-digit percentage” compared to the same period of last year. Growth was disproportionately strong in the US, where the company's BEV sales almost doubled by the end of February compared to last year. Sales growth in Europe and China for BEV models also posted “significant double-digit growth,” BMW said.
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