"We are talking with Lewis and we have had discussions of that nature," Richards told Britain's Press Association.
"I am sure in future years that Lewis is going to be a great ambassador for us in helping to attract and appeal to disadvantaged children in inner cities, who may kick a football around, but the last thing they would ever dream of being able to do is drive a racing car." Richards, a former F1 team boss who will be in Bahrain this weekend, added:"It is early days, and Lewis's priority is to win a couple more world championships, but I am quite certain that he will be looking for a legacy.
"I hope that will be by assisting us to expand the grassroots level and footprint of motorsport into areas where we haven't been in the past."