Watch onBANGKOK - Boosted by strong electric vehicle sales, Chinese car makers will be in the spotlight at the Bangkok International Motor Show this week, underscoring the growing challenge to Japanese auto giants that have long dominated Thailand's vehicle market.Chinese automakers such as Geely's Zeekr and state-owned Xpeng Motors are slated to unveil their latest EVs to Thai customers as they debut at the Bangkok motor show, a week-long expo that opens to public on Wednesday.
Chen said Zeekr planned to position itself in the premium segment:"In the premium segment, there's a lot of room for a new player like us." Chinese automakers have committed to invest more than $1.44 billion in production facilities in Southeast Asia's largest auto manufacturing hub. Thailand is looking convert about 30% of its annual vehicle production into EVs by 2030.
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