Big grilles and chrome are out, elaborate lighting is in: Neue Klasse SUV signals design shift at BMW

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‘These vehicles we’re going to launch starting next year will be an impulse, both in terms of technology and design, for the entire product range’, says Dutch designer Adrian van Hooydonk

The BMW Neue Klasse SUV. Everything about the Neue Klasse series is new, from the design and dedicated electric vehicle platform to the electrical architecture, batteries and in-car technology.Hate the way the BMW iX looks? Despise the beaver-tooth grille of the M4? Direct your complaints to Adrian van Hooydonk.

Now, just as we might have been getting used to these gaping grilles and busy lines, van Hooydonk and his team are taking BMW in another new design direction. Big grilles and chrome are out, and battery power, elaborate lighting and projector displays are in with BMW’s Neue Klasse series of next-generation EVs.

BMW AG board member Frank Weber has said this project represents the biggest investment in the company’s history. BMW claims its sixth-generation electric powertrain underpinning the Neue Klasse models will deliver up to 30 per cent more driving range and 30 per cent faster charging. The company credits the improvements to the switch to cylindrical battery cells that offer greater energy density for a given volume, and the switch to an 800-volt architecture for faster charging.

 

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