Thousands of drivers will get to try Tesla's"Full Self-Driving" technology for free for one month. The company is rolling out the feature to compatible cars via an over-the-air software update, according to CEO Elon Musk.
Like any free trial, whether it's from Amazon, your local brewery, or Netflix, the aim is to get consumers to spend money. Someone might try Full Self-Driving for a month, like it, and order it. As of writing, it's one of Tesla's most expensive options: It adds $12,000 to the cost of a new Model 3, though owners can also subscribe to it via the infotainment system's touchscreen for anywhere between $99 and $199 per month.
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