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Q1 sales up 15%, but cracks begin to show

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pCanadian new-vehicle sales were up 15.3 per cent in the first quarter compared with the same time a year ago, according to DesRosiers Automotive Consultants (DAC). But, after a red-hot sales start to the year, cracks in the industry are starting to form, DAC warns.

Canadian new-vehicle sales were up 15.3 per cent in the first quarter compared with the same time a year ago, according to DesRosiers Automotive Consultants .But, after a red-hot sales start to the year, cracks in the industry are starting to form, DAC warns.

“We set the pace in 2023 and we’re building on that momentum in 2024,” Shane Peever, vice-president of sales, service, and marketing, said in a statement. “GM Canada continued its sales leadership into the first quarter and there’s more to look forward to as we roll-out a diverse portfolio of electric and gas-powered vehicles in the year ahead.”

“This result is a product of everyone from manufacturing through distribution to the dealership having a single focus and a strong partnership,” Toyota Canada Vice-president of Sales and Marketing Cyril Dimitris said in a statement. “Toyota Canada’s firm belief is that if you meet the needs of your customers, they may choose to make you number one.”

Every mainstream brand was down. Jeep sales fell 12 per cent, Dodge 13, Ram 24 and Chrysler 31. Low-volume brand Alfa Romeo sales were up 32 per cent.Subaru Canada’s first-quarter sales spiked even more than Toyota’s, up 86 per cent to 17,723.

 

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