Overcoming Concerns: Convincing Mainstream Buyers to Go Electric

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Automotive News

Electric Vehicles,Evs,Mainstream Buyers

Automakers face the challenge of convincing mainstream buyers to purchase electric vehicles due to concerns about limited range and a lack of charging stations.

“Industry analysts say most early technology adopters and people who want to cut emissions have already purchased EVs. Automakers now have to convince skeptical mainstream buyers to go electric, but those customers fear limited range and a lack of charging stations.”For people who are happy EV owners and think these concerns are overblown, we need to walk a mile in other people’s shoes.

But, when I was driving back from Austin in my EV, it boggled my parents’ mind that I wasn’t going to get back to southern New Mexico in one day. In my Bolt, that’s a 14.5-hour drive, and even in a much faster charging EV, it’s still about 11 hours before adding any meal breaks or for stops at rest areas without charging. So, many people would rather just make an extra stop and not push it too much.

Fortunately, I see people doing this all the time. There are some really cool accounts on YouTube, X/Twitter, Facebook, and everywhere else where people are giving people a real taste of what it’s like to travel with an EV. The number of accounts doing this is growing, and some of the great ones include. These videos let people see not only that an EV can get there, but gives enough detail where people can see exactly what they’re in for.

 

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