In this Sept. 27, 2018, file photo, a 2018 Ford F-150 is assembled at the Ford Rouge plant, in Dearborn, Mich.Major automakers on Tuesday reported weak sales for March and the first quarter citing a rough start to the year, but said a robust economy and strong labour market should encourage consumers to buy more vehicles as 2019 rolls on.
The battle for market share in the particularly lucrative large pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles NV’S Ram brand outsold No. 1 U.S. automaker General Motors Co’s Chevrolet brand trucks.The two automakers have both launched redesigned pickup trucks. For decades Ford Motor Co has had the single best-selling truck brand in its F-Series trucks, with the Chevy brand a solid No. 2, and Ram a distant third.Overall, U.S.
GM posted a 7 per cent drop in first-quarter sales, with declines across all brands. Sales of the automaker’s Silverado pickup trucks fell nearly 16 per cent and the high-margin Chevy Suburban large SUV dropped 25 per cent.FCA reported a 7 per cent fall in U.S. sales in March and a 3 per cent drop for the first quarter. All of FCA’s brands dropped in March, except for Ram, which saw a 15 per cent increase in pickup truck sales.
“While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment,” Toyota said in a statement.
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