Only days after revealing its new baby SUV and its first EV, Alfa Romeo has elected to change the model name from Milano to Junior. Italian government officials had objected to Alfa calling the SUV after an Italian city when it’s made in Tychy, Poland. It’s an embarrassing and no doubt costly move for Alfa, but the Italian firm is far from the only automaker that’s rebranded a car before customers can get their hands on one.
Audi S4 > S6 There’s a twist to the S4 saga, and it’s that by the time the spat with Volvo came about, Audi had already rebranded the S4 as the S6, a label it still uses in the same way to this day. The reason was the regular 100 sedan both cars were based on was being rechristened the A6 as part of a 1994 facelift. The S4 badge would reappear in late 1997 on a speedy version of the compact A4. Fiat Gingo > Panda Here’s another example of Fiat launching first and thinking later.
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