Hyundai and Kia are offering free software updates for millions of their cars in response to a rash of car thefts inspired by a viral social media challenge on TikTok. The so-called “Kia Challenge” on the social media platform has led to hundreds of car thefts nationwide, including at least 14 reported crashes and eight fatalities, according to the National Highway Traffic Safety Administration.
says the companies have handed out 26,000 wheel locks since November 2022.
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