Toyota and Nissan pair up with Tencent and Baidu for China AI arms race

, the companies said on Thursday, cross-border partnerships that highlight the importance of artificial intelligence for carmakers.

Just a few years ago, Japanese car companies were some of the most prominent foreign brands in China. More recently, they have been left flatfooted as local manufacturers led byBoth Tencent, a gaming and social media giant and Baidu, China's leading search engine, have been leaders in the country's generative AI race.

The companies will offer services through Tencent's strengths in big data, AI and cloud computing, Xu said. Foreign automakers are fighting to show they can remain relevant in China, amid the pressure from the shift to EVs, the rise of domestic brands and a price war.and Nissan have taken.

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