Ford just reported a massive loss on every electric vehicle it sold

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Ford’s electric vehicle unit reported that losses soared in the first quarter to US $1.3 billion, or US$132,000 for each of the 10,000 vehicles it sold in the first three months of the year.

This is the Ford logo on the grill of a Ford Explorer on display at the Pittsburgh International Auto Show in Pittsburgh, Feb. 15, 2024. Ford’s electric vehicle unit reported that losses soared in the first quarter to US $1.3 billion, or US$132,000 for each of the 10,000 vehicles it sold in the first three months of the year, helping to drag down earnings for the company overall.

The company said it is its “intention” to be have EV pricing cover the actual costs of building each EV, rather than covering all the research and development costs, within the next 12 months. But a price war among EVs for about a year and a half has made even that measure of profitability very difficult said Ford CFO John Lawler. He said while Ford has removed about US$5,000 in cost on each Mustang Mach-E, “revenue is dropping faster than we can take out the cost.

Ford Pro, which primarily sells traditional internal combustion vehicles, was the primary profit driver for Ford in the quarter, posting EBIT of $3 billion, or more than double what it made a year ago, as revenue from the unit rose 36 per cent to US$18 billion. The number of vehicles sold by Ford Pro was up 21 per cent to 409,000.

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