as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will allow teens to buy real-life goods stocked on digital shelves before they're shipped to your door.to Walmart Discovered is an IRL commerce shop featuring items created by partnered user-generated content creators including MD17_RBLX, Junozy, and Sarabxlla.
Furthermore, anyone who buys a real-world item from Discovered will receive a free digital twin so they can have a matching virtual representation of what they've purchased. Some examples of the first products getting the dual IRL and virtual treatment are a crochet bag fromduring this initial pilot phase , Roblox will not be taking a cut from any of the physical sales made as part of Walmart's Discovered experience as it looks to determine people's level of interest.
Unfortunately, while Roblux's latest test may feel like an unusually exploitative way to squeeze even more money from teenagers , this is really just another small step in the company's efforts to turn the game into an all-encompassing online marketplace.
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