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GM and Ford's gas and hybrid successes show how hard it will be for Tesla to weather an EV slowdown

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Companies like GM and Ford can rely on hybrids and gas-powered cars to get through the EV slowdown. Tesla can't do that.

Tesla is finally being forced to reckon with a slowdown in electric-vehicle demand, and CEO Elon Musk's tactics are likely to look different than his peers' in the automotive industry.

After years of pouring huge investments into electric vehicle technology, GM CEO Mary Barra told investors last week that the rapid rate of spending is starting to slow. EVs, on the other hand, still aren't profitable at all for GM or any other traditional car company. Ford, which breaks out its electric vehicle business performance, reported a $1.32 billion loss in the first quarter for that segment.

But the tables have turned now as traditional automakers are able to tap into a newly popular segment unoccupied by Tesla: hybrids.

 

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