Kia targets mid-$40,000 range for smaller EV3 to ‘extend EV ownership’

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Customers want a more compact vehicle that still has plenty of range and offers all the technology found on the Korean company’s more expensive vehicles, CEO says

Kia announced its latest electric vehicle this week, and said the EV3 will be smaller and more affordable than its award-winning EV9 SUV.

The front-wheel-drive SUV will be similar in size to the current Kia Niro compact SUV, which is powered by a choice of gas or plug-in hybrid engines, and also by an all-electric motor. The Niro EV will continue to be sold, but its PHEV version will probably become more popular, said Song. The Niro’s EV version starts in Canada at $45,595 before rebates, and has a driving range of up to 407 kilometres.

“We’re going to provide a best-in-class charging experience and a safe and convenient driving experience and a brand-new in-car experience beyond the limits of time and space,” said Charles Ryu, Kia’s head of global brand. “We’re going to provide very innovative technology.”

 

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