GM Prez Wants Next-Gen Chevy Camaro to Be the Opposite of Ford's EV Mustang

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Mark Reuss thinks an affordable Camaro focused on fun rather than huge horsepower could reignite enthusiasm for cars.

—not an electric crossover—designed around athletic dynamics and a low price point rather than huge horsepower and track-slaying performance. Reuss, whose first car was a 1967 Camaro, toldthat he wants to see the iconic nameplate return to its roots as a pony car with broad appeal beyond hardcore enthusiasts.Reuss said the price of the Camaro EV could be similar to that of the 2024 Chevrolet Equinox EV compact crossover, whichwhen the entry model goes on sale later this year.

Many outlets—included—posited that the Camaro nameplate would be revived in 2026 as a crossover designed to compete with the Ford Mustang Mach-E. From the way Reuss talked about his vision, we get the sense that the car-versus-crossover debate hasn’t been settled within GM.Even if the Camaro comes back as a car, don’t expect it to be a coupe. In a nod to practicality and the fact that two-door sales basically amount to a rounding error in the U.S.

 

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