Already a subscriber?The EV transformation has been the best thing for Cadillac in decades, says Mike Simcoe, the Melburnian who is now the global design supremo for the brand’s parent company, General Motors.
“To us, it was an opportunity to take a lot of pent-up Cadillac expression, and throw it all at a range of vehicles, starting with the Celestiq, the Lyriq, the Optiq, and a number of other vehicles that will be in the portfolio as we go forward.– the fully electric Lyriq SUV – will reach Australian customers around October, making this the first export market for this factory right-hand-drive model. It will also be the first time the brand has been officially sold here.
“One thing Cadillac has in its favour, right now, is we made the decision to move away from chasing the Germans, which is something that Cadillac has been doing for a while and not very successfully.”Another winning aspect, he believes, is that they haven’t embedded primary functions in the screen. “If you’re a bean counter, you go straight to burying everything in a screen, because you take away the physical buttons.
General Motors’ global head of design Mike Simcoe: “I don’t think we’ll have any problem getting people to at least step into a Cadillac.”