A Maritime dealership is reaching into history to highlight Nova Scotia’s automotive ties with Volvo and an iconic car that went on to set a record for driving around the world.
Volvo Cars Halifax is part of Steele Auto Group, which owns 59 franchised dealerships in the Maritimes. The 1980 Volvo wagon — named Red Cloud by owner Garry Sowerby — has become a symbol of Halifax pride, Young said. But Young said the negative publicity at the time doesn’t negate the company’s strong history on the East Coast.
“The Volvo worked well for us for a few reasons,” Sowerby told Automotive News Canada. “One, it would fit inside a Boeing 747 passenger configuration. We had to have a vehicle that could go into a passenger liner because we had to air-freight it” for one part of the trip. Young’s modern replica is a 2024 Volvo V60 Cross Country that is decaled and modified with accessories to resemble Red Cloud.“It’s sort of a tribute car,” Young said. “ was made to try and remind people about this really cool story what a great history Volvo has with Nova Scotia and Canada.”
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