, a storied luxury brand looking to return to a place of prominence on the world stage. Key to that goal were two pivotal events in France: the opening of a Cadillac City customer center in Paris and three hypercars that raced in this year'sendurance race. Both milestones have an impact on the Cadillac you might buy in the U.S., believe it or not, and here's how.
This second bite at the European apple comes with another strategic pivot: online sales via a new direct-to-consumer sales approach that, if successful, could become more prevalent. And success or failure in Europe impacts budgets and spending on future products for a showroom near you stateside.Vehicles with the Cadillac crest, distinct styling, tech, and race pedigree should speak to European buyers today, says vice president Global Cadillac John Roth.
The team returned to Le Mans this year with a different mindset. The crew in the garage were calmer because they had done it before. But the race was more cutthroat with a larger field, more competition with 23 hypercars from teams like Ferrari—which became a back-to-back winner, veteran Toyota, and Porsche joining Cadillac as the ones to beat.