Uber is looking to give 175 Los Angeles drivers $1,000 each to abandon their car to use alternative methods of transportation for five weeks. The rideshare company is expanding its One Less Car trial to Los Angeles, San Francisco, Chicago, Washington, D.C., Miami, Toronto and Vancouver. During the trial, 175 selected participants will leave their personal cars at home and instead use other forms of transportation to get around.
Participants will need to use their smartphone to download apps for the study and take short videos of themselves documenting the experience. The goal behind One Less Car is to 'show that it's possible to make the switch to a car-light lifestyle, saving both money and emissions, while contributing to more livable cities,' Uber said in a news release. A version of the program was conducted in Australia last year. For four weeks, 58 participants gave up their cars.
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