Motorists who enjoy speeding along Germany’s Autobahn or other European high-speed roads should be prepared to be encouraged to slow down by a group of electronic backseat drivers known as intelligent speed assistance or ISA.
The European Transport Safety Council has reported that ISA is expected to reduce collisions by 30% and deaths by 20% according to Ryan.Drivers appear to have a like/hate relationship with ISA systems. Technology, whether it’s ISA or broader advanced driver assistance systems, is a double-edged sword, however, specifically, when it comes to insurance costs.
Which takes us back to the concept of an electronic backseat driver attempting to cajole drivers into slowing down or taking any other safety measures. No one likes a human backseat driver and there’s evidence some drivers aren’t thrilled with electronic ones either.