they are inviting all MINI enthusiasts to join in the excitement.
MINIacs will be able to experience the latest additions to the MINI Family firsthand and have the unique opportunity to get behind the wheel and test drive the exhilarating feel of urban mobility through the heart of the town. Attendees will also be treated to a fantastic lineup of MINI-themed games with prizes of exclusive customised MINI merchandise to be won.
Additionally, get insights into the extraordinary evolution of the MINI brand through new interactive digital experiences in the Brand and Product Zone, such as the virtual world of the MINIverse – where MINI fans can navigate the game’s dynamic tracks with the virtual MINI car of their choice.For more information on the New MINI Family Launch Event or to pre-register, kindly visit this website.