On the heels of Tesla CEO Elon Musk’s massive payday, the company released its latest quarterly production and delivery report, showing drops from last year in both production and deliveries. Tesla reported producing 410,831 vehicles over the three-month period that ended in June, a 14 percent drop compared to the second quarter of 2023. Tesla reported delivering 443,956 vehicles to customers during Q2 of 2024, a 4.76 percent drop from the 466,140 vehicles it delivered in Q2 2023.
Tesla’s market share has shrunk as legacy automakers continue to release new models. It’s now hovering at around 50 percent of the market, down from 80 percent share in 2020. And while other automakers are reporting double-digit growth in EV sales, Tesla’s sales continue to drop. There’s a litany of reasons for this: Musk’s online antics, gaps in the company’s vehicle lineup, and increasing competition.