Ferrari runs an anti-counterfeiting reward scheme where anyone can submit a report if they find fake Ferrari products being sold in a commercial setting. In addition to destroying three cars, Ferrari scrapped more than 100,000 items of clothing and 17,438 pairs of shoes. It’s no secret that Ferrari is hugely protective of its brand, and last year, it destroyed over 400,000 counterfeit products with the famed Prancing Horse.
We’re not sure how Ferrari came into the possession of three it wanted to destroy, but the crushing of three cars barely scratches the surface. Throughout 2023, no less than 100,351 items of clothing disguised as official Ferrari products were destroyed. In addition, 30,161 perfumes were thrown away, alongside 17,231 bags, 17,438 pairs of shoes, and 60,903 watches.