In part due to massive marketing campaigns, many Canadians know the Ford F-Series has been Canada’s best-selling truck line for 53 years, and that the Honda Civic has been Canada’s best-selling car for 21 consecutive years.
Then there’s this group of Canada’s worst-selling vehicles, 13 nameplates that attracted 240 buyers in the first three months of 2019, or roughly the number of Civics sold by Honda Canada every day in March. On the whole, these rules eliminate most vehicles that are automatically destined to be low-volume products in Canada. With figures from the Global Automakers of Canada, these are Canada’s 10 worst-selling vehicles in 2019’s first three months.
T8. Jaguar XJ: 29, down 69 per cent Jaguar is now not so different from its Land Rover partner brand. Land Rover produces all of its sales from SUVs. Jaguar, a brand that only launched its first utility vehicle three years ago, is already at 82 per cent. The XJ is Jaguar’s longest-running nameplate and Jaguar’s flagship, but it’s also the brand’s least popular model. It’s part of a Jaguar car lineup that’s lost nearly two-thirds of its volume, year-over-year, in 2019.
5. Lincoln MKT: 16, down 45 per cent The Canadian-built, Ford Flex-related, awkwardly-beaked Lincoln MKT lingers. Though now geared toward the fleet and livery markets, the Lincoln MKT’s dearth of popularity is nothing new. MKT sales have fallen in seven of the last eight years, plunging 83 per cent between 2010 and 2018. There are high hopes for the vehicle that will take its place: the new Aviator.