China's BYD fires up its car offerings to compete with Tesla and Jeep at the same time

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Chinese electric car company BYD is rapidly expanding its lineup to include vehicles that compete with automakers across market segments.

The company launched the brand last summer with a focus on "personalized needs of consumers," particularly in off-road vehicles and sports cars.BYD unveiled three new cars for its Fang Cheng Bao brand on April 16, 2024, in Shenzhen. This vehicle, the Super 3 SUV, comes with a drone port on its roof.

The company did not announce prices. Instead, BYD billed the vehicles mostly as concept cars and hinted further details would be released at the auto show in Beijing next week. It was not immediately clear to what extent the new cars would be fully electric.," particularly in off-road vehicles and sports cars. The brand's first vehicle, a hybrid-powered off-road SUV called "Leopard 5," launched in November with a starting price of about 290,000 yuan .

Most of BYD's cars are in the mass market segment and rank among the best-selling new energy vehicles in China. The category includes battery-only and hybrid-powered cars. "In the past 20 years, our continuous technological innovation and disruption have set multiple benchmarks for the industry," Lian Yubo, chief scientist at BYD, said in Mandarin during Tuesday's launch event, according to a CNBC translation.set the benchmark for total vehicle control," Lian said, referring to various technological systems BYD has released in the last few years.

 

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