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Alfa Romeo boss: save car industry, forget about car names

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The Milano's name change was made despite legal advice that the name did not violate the law

Alfa Romeo boss Jean-Philippe Imparato has urged European politicians to focus on protecting jobs in the automotive industry, rather than the name of his cars, following a spat that prompted the rebranding of the new Milano crossover.

” Imparato also noted that when Stellantis was formed in January 2021, Alfa was losing “hundreds of millions of euros”, but was now profitable, and that the next-generation Stelvio and Giulia are due in 2025 and 2026 will be built in Italy. He noted that Italy would be the only country in Europe that would produce cars on both the Stellantis SLTA Medium and Large platforms, adding that “of the five cars in my strategy, four are made in Italy”.

 

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