Study revealed a growing preference for e-hailing and car subscription services among SA’s Gen Z’s. Image: iStock
GM of Sales and Marketing at Kinto One South Africa, Slade Thompson said the shift in mindset is reshaping the concept of mobility favouring shared experiences and flexibility over traditional car ownership. While owning a vehicle sounds more convenient than a vehicle subscription, Thompson notes that Gen Z’s appreciate the ‘flexibility’ of having a ride without the hassle of ownership.
“The mania inherent in today’s economic climate plays a critical role in the rise of subscription vehicles.”
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