Putting on Airs: Lucid Needs to Sell More Cars, but How?

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Lower prices and just getting the word out might help until the Gravity and an as-yet-unnamed midsize crossover arrive.

Lucid wants to sell more of its Air sedans, so it's offering a sub-$70k model, a $649-a-month lease, and as much performance as you can afford. Lucid is on track to deliver the first Gravity SUVs later this year and even showed a midsize crossover under a tarp, saying it will arrive in 2026.But there is plenty of really good competition among all-electric luxury performance sedans, so it won't be exactly easy.

More importantly, it delivers improved range and efficiency in a broader range of everyday, real-world conditions.'But it costs $109,900.Fear not, Lucid's ace in the hole is that you can get a Lucid Air Pure, which almost no one will know is Lucid's entry-level model, for just $69,900. Now through April 30 they'll knock $5000 of that sticker 'for vehicles available on-site at your local studio at the time of order.

 

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