All new cars and trucks sold within the European Union and Northern Ireland after July 6, 2024, will be mandated to have safety technology activated to let drivers know they are speeding by beeping, vibrating or even slowing the vehicle down, to prevent car crashes. The United Kingdom has chosen not to require intelligent speed assistance to be used on its roads, though the safety feature will still be installed on vehicles and drivers will have the option to activate the technology each day.
If the driver does not slow down, the technology will then take over and reduce the speed of the vehicle to the posted speed limit. The Telegraph reported that Ford and other manufacturers have been offering ISA as an option since 2015, and since 2022, all new cars in Europe have required ISA to be installed. The European Transport Safety Council estimates that ISA will reduce collisions by 30% and deaths by 20%.
It estimated at the time that every year, 25,000 people died on the roads, adding it was up to the EU to take action to reduce the number of deaths.