Electric-vehicle maker Rivian Automotive Inc. is discontinuing the lowest-priced option for its R1T pickup truck, effectively raising the entry price by about $5,500.
In an email Thursday night, Rivian confirmed the R1T entry-level option was being discontinued, as was the lower-priced version of the R1S SUV, which now has a starting price of $78,000, up from $70,000 prior to March 2, and $72,500 since March 2. According to the letter to customers, which was also posted on a Rivian owners online forum, Rivian said the lower-priced package didn’t generate enough interest. “The Explore Package was designed as our entry option and it was our expectation that a large number of customers would choose it. To date, only a small percentage of customers have chosen this configuration, with the vast majority selecting the Adventure trim,” the letter reportedly said.
In March, Rivian announced a roughly 20% price hike to both its pickup and SUV, but quickly reversed course after backlash from customers, and said it would honor prices on existing pre-orders.
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