One of the big question marks in the automotive industry is how the existing ICE players are going to enter the electric age while staying profitable and successful.
However, Stellantis might have at least part of its recipe for transition figured out with an expansion to an existing plant meant to introduce more full-electrics. The company recently revealed plans to invest more than €130 million into the Eisenach Assembly Plant in Germany, which produces the Opel Grandland compact SUV.
It is expected that production of the new STLA-Medium based BEV will commence in the second half of 2024. This development is a part of the broader push among automakers to shift towards electric vehicles, with Stellantis taking significant steps to address the growing global demand for sustainable transport systems by investing in advanced, eco-friendly technologies.
“Eisenach, our most compact plant in Germany, has demonstrated a strong drive in quality improvements,” said Arnaud Deboeuf, Stellantis Chief Manufacturing Officer. “With this allocation of Stellantis’ new fully BEV platform, STLA Medium, Eisenach plant’s highly skilled workforce will continue to improve the cost and the quality of the vehicles they produce to delight our customers.”
The company also aims to double net revenues by 2030 and maintain double-digit adjusted operating income margins throughout the decade. Furthermore, the Dare Forward 2030 strategy seeks to establish Stellantis as an industry leader in customer satisfaction for products and services in every market by 2030.