Automakers are just starting to figure out how to transform used car owners into subscribers. Today, most of them reach used-vehicle owners either when someone buys a used vehicle through a certified dealer or when that new owner seeks out its app.
Drivers of used cars whom automakers have a direct line to—whether by email or app—are often offered free trial periods aimed at hooking a consumer to the subscription model of car ownership. But many drivers of used cars aren’t so easily targeted, especially those who don’t buy their cars through automakers’ dealer-controlled networks.
Since 2021, LexisNexis has offered a service called Owner Check aimed at helping automakers root out used car owners. It can link “disparate data sets” to determine when a car has a new owner, and conversely, when a person has a new car, says Dave Nemtuda, the company’s head of automotive product. The company won’t disclose which automakers use Owner Check, but it says companies accounting for 65 percent of the global auto market are either testing or in discussions about the service.
Screw this. Our dystopia won't be 1984 or Brave New World, it will be this boring nightmare, where you work yourself into the dirt to endlessly pay giant corporations to use everything and anything in your life and you will own nothing.
So they spend the money at factory installing every extra to then switch it off until someone pays
Driving the value of vehicles with wind-up windows through the roof.
thanksFiorina
Buy some resistors, and closed loop cap, so the ECU thinks the circuit is made. Wire in your own switches to turn things on/off.
Car companies thinking: You can have power windows and AC for $9.99/ month 😂
Soon you’ll be able to buy a jailbroken chip to put in the car to unlock these ‘options’.
Never buying them. I’ll avoid the whole brand just to not buy that crap.
I never buy this Kind of car
I wonder if executives will make sales people upsale heated car seats in FL. There is an Eddie Bauer in my town. The sales person looked disgusted when I refuse buy a snow scraper for car windshield. She did not understand that we live in Florida.
This story is just about BMW, but unless it's Tesla they won't put the car brand in the title. They even try to water down with 'BMW and others'. Then, of course, try and weave that 'and others' into talking about Tesla, by implying charging for heated seats and FSD is similar.
And then there is the Caterham. 'Heated seats? We don't even give you a windshield by default.'
How bout this; don't buy them.
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