upon us, the introduction of the first electrified ‘High Performance’ model is obviously significant to the brand. Although it is notable that even in a quarter where M GmbH shifted 46,430 cars , it is the i4 M50 - the all-electric ‘M Performance’ derivative that instantly became a best-seller last year - that's still attributed as the main growth driver.
Elsewhere it acknowledges the success of the new M3 Touring, a car that launched to almost universal approval despite concerns about its styling. BMW doesn’t go into sufficient detail to tell us the breakdown between specific models, but we’d be willing to bet that the first-of-its-kind wagon now makes up a sizeable proportion of continuing M3 and M4 sales that are said to make ‘a key contribution’ to a successful quarter.