If you need proof of how serious BMW is about staking its claim on luxury car glory, then consider the fact the i7 will only be available in leg-stretching long-wheelbase guise. While the previous six generations of the brand's flagship saloons have placed as much emphasis on driver delight and pampering passengers, this all-new model is all about five-star cosseting and cutting-edge tech.
It's the all-electric i7 that arrives first, but regardless of motive power, you're unlikely to lose the big BMW in a crowd. Not only is it a vast machine, but the slab-sided styling and gargantuan front grille also mean that the 7 Series is a 'challenging' aesthetic proposition. Not so the interior, which melds all the latest technology with traditional craftsmanship and a rich array of natural materials, including the surprisingly indulgent cashmere wool trim you can choose for the seats. As you'd expect, there's acres of space to lounge around in, while additions such as the 31.3in BMW Theatre Screen for rear-seat passengers takes in-car entertainment to the next level.
Using a twin-motor set-up and a 102kWh battery, the i7 is good for 536bhp, a claimed range of 367 miles and 0-62mph in 4.7sec. Less impressive is a kerb weight just shy of 2800kg. However, while performance is strong and the 7 Series handles with the polish and precision you expect , it's the new-found sense of comfort that really sets the i7 apart from its predecessors, the supple and controlled ride easily matching the best efforts of the Range Rover and Mercedes S-Class.
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