Do 'wildlife ahead' signs actually prevent collisions between cars and animals?

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Scattered across the country are iconic yellow diamonds with the silhouette of a native (and some feral) animals. Many of these signs don't have any words on them, yet drivers and the public understand what they represent. But that doesn't mean we act on it.

of our unique natives — kangaroos, koalas, echidnas, and wombats.

But do they actually work in reducing the number of collisions between cars and animals on Aussie roads? "When you put up a sign with a kangaroo on it, what the sign is supposed to say to the driver going past is, 'maybe, you should be a bit careful.'" "They can be ignored by motorists when the particular animal is not seen regularly," says an ACT government spokesperson.behaviour of boaties, in order to cut down on collisions with marine life.

Through his investigations into the effectiveness of marine signs in protecting marine animals, Dr Boulet has learnt that for human behaviour to change, signage needs to be clear on what action people should take."You always [have] to be clear on what you want people to do as opposed to just raising awareness," Dr Boulet says.What motivates behaviour is not always more information and in many cases, further information is completely irrelevant to the behaviour.

 

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