Tesla Explores New Sales Strategy with Cars.com Listings

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Tesla,Electric Vehicles,Cars.Com

Car buyers can find new Tesla electric vehicles listed on Cars.com. It might be a step toward advertising.

New Tesla electric vehicles are now listed on Cars.com , a website that lists new and used cars. Listing used cars isn’t noteworthy. Car buyers can always find used Teslas on Cars.com. But new listings are something else. Car buyers clicking through new listings eventually end up on Tesla’s website to complete the order.Why is this happening, and what does it mean for Tesla investors?

What the decision means is a more interesting question. It could mean nothing if it’s just Tesla dipping its toe into traditional dealership advertising waters. Newsletter Sign-up Tesla delivered about 435,000 units in the third quarter, down from about 466,000 in the second quarter. Tesla needs to deliver some 475,000 vehicles in the fourth quarter to hit full-year guidance of about 1.8 million deliveries.

 

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