Pricey Cars, Not Range Anxiety, Are The Real Speed Bump For EV Adoption

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Consumers are less concerned about range today than they were in years gone by, Now, the big things worrying consumers is how much EVs cost

As has been covered extensively, the electric vehicle market is experiencing something of a slowdown, as consumer demand for the novel technology chills. New research from S&P Global suggests that the biggest factor in this turn away from EVs is the high price of getting into one. In North America in particular, the majority of EVs are larger, more luxurious vehicles with high MSRPs.

Although the majority of people surveyed were willing to wait between 30 and 60 minutes to charge a vehicle, recent reports about the reliability of America's infrastructure, and the relative rarity of stations , means that the question of refilling a battery still weighs on consumers. Fortunately, collaboration between traditional automakers and Tesla may help address that concern in the U.S. Interestingly, charging at home isn't yet the solution many hoped it would become.

 

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