Boosted by strong electric vehicle sales, Chinese car makers will be in the spotlight at the Bangkok International Motor Show this week, underscoring the growing challenge to Japanese auto giants that have long dominated Thailand’s vehicle market.
Hangzhou-headquartered Zeekr will launch two EV models in Thailand in June and open 10 showrooms in the country this year, as part of a wider expansion in Southeast Asia, Vice President and Head of Emerging Market Mars Chen said.Zeekr will compete with Chinese companies like BYD and Great Wall Motor that currently have the biggest share of Thailand’s EV market.
In all, Chinese automakers have committed to invest more than $1.44 billion in production facilities in Southeast Asia’s largest auto manufacturing hub. Thailand is looking convert about 30 per cent of its annual vehicle production into EVs by 2030.
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