Tesla’s woes have deepened again. Can it recover?

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Tesla cars are selling well in China but even there it has had to trim back its production

Tesla’s woes have deepened. It is still the world’s most valuable car company, and the shares have recovered from their lows on Monday, but it has had a dreadful first quarter of the year.of its workforce, and its revenue was down nine per cent year-on-year, the sharpest fall since 2012.

The new Performance version of that will reach 60 mph in 2.9 seconds, something that gets close to the fastest 911 Porsche, which manages to hit 100 kph – that’s 62 mph – in 2.7 seconds. UK drivers may think that this is all a bit irrelevant as they struggle through the jams on the M25, but if that is what the market wants, then Musk has another winner.

All this suggests that hybrid technology, particularly plug-in hybrids, may prove the most attractive intermediate technology for several years. In engineering terms it is inelegant to have the complexity of two different types of engine, and to lose the simplicity of the pure electric drive-train.But if that is what the buyers want, it would be a brave government to tell them that they cannot have it.

The other view is that Tesla is a normal car manufacturer that stole a march on the entire industry by mass-producing electric, seductive vehicles, something that none of them had managed to do before.

 

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