Rolls-Royce is vastly expanding its factory in Chichester, England. The BMW subsidiary is adding five new buildings with construction planned to start next year. Usually, when a carmaker expands a factory it’s for one simple reason: building more cars. But this is Rolls-Royce. Making and selling more Rolls-Royces would undermine the brand’s vaunted exclusivity.
” The increase in extreme vehicle customization results, in large part, from increasing levels of extraordinary wealth around the world. There are simply more ultra-rich people in the world and they have more money to spend on things like cars with diamond dust in the paint and picnic gear built into the cargo area. “The customer is rich, but he’s not stupid.
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