In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.
Tims was determined to give Gut as much room to be creative as possible, so it didn't even specify the firm had to come up with an event. All the chain said was to find "something with heart" and that would reflect the relationship the fast-food eatery has with its customers, recalled the chain's chief marketing officer Hope Bagozzi.“What on earth would we know about pulling something like this together ... in a really highly professional way,” she said was her reaction.
Rubinoff wasn’t fazedby the unlikely caller. Though many would assume he was shocked to hear a fast-food brand wanted to jump into theatre, he didn’t find it unusual because “Tims has been part of Broadway for many years.” The cast features Stratford and Shaw festival regulars Andrew Broderick, DeAnn deGruijter and Danté Prince, as well as Broadway stars Chilina Kennedy, Sara Farb, Jake Epstein and Kimberly-Ann Truong. Kaya Kanashiro from TV show "Sort Of" also has a role.
"We only get better and we only strengthen those skills when we have the opportunities to actually do the thing, and this is the opportunity to do the thing," he said.
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